لطيفة بن حيدر
Latifa Bin Haider
Many systems, one life. I design the fit.
01Recognition
Young Arab Pioneer
2024
Real Estate Leader
Women SME Leaders Awards — Mastercard with Entrepreneur Middle East
Future 100
UAE Ministry of Economy
Honorary Award
Dubai Land Department
Innovation Award
DTEC
National Impact Award
Sandooq Al Watan
02Impact
What the work has reached so far.
12,000+
investors on the Baytukum app, most of them investing for the first time.
Millions
in assets under management, with dividends distributed monthly.
5,000+
people reached through workshops and talks, in Arabic and English.
100+ events, 40+ episodes
at Mental Health AE.
03Companies
Three companies, one system.
Founder and Managing Partner
Baytukum
A way into real estate for people the market was never built for. Invest from an amount that makes sense for you, see exactly what you own, and understand how it earns. Licensed at the DIFC and regulated by the DFSA, one of only a handful of authorised crowdfunding platforms in the country. Named one of the Ministry of Economy’s Future 100.
BAYTUKUM.AE →Co-Founder, with Ali Khawaja
Mental Health AE
Started in 2019 to take apart the stigma around mental health in the UAE. Now a community of thousands, with more than 100 events and over 40 podcast episodes behind it.
MENTALHEALTH.AE →Founder and CEO
Aurora Consultants
A Dubai consultancy offering a complete brand build through the Six Senses framework, and one-to-one consultations with Latifa for founders and for women.
AURORACONSULTANTS.AE →04Work with Latifa
Ways to work with Latifa.
Speaking, workshops and media go through one form to the office. Consultations and advisory are handled at Aurora Consultants.
01
Speaking
Keynotes, panels and fireside conversations in Arabic or English, on how the parts of a life move each other, and on building for the people a system was never designed for.
Enquire
02
Workshops for organisations
Half or full day, in person, for teams, councils and government entities across the UAE.
Enquire
03
Panels and media
Moderation, interviews and commentary, bilingual and briefed in advance.
EnquireConsultations and advisory
One-to-one work with Latifa runs through her consultancy, Aurora Consultants. She offers a structured read on an early idea, founder sessions for the earliest stage, and one-to-one sessions for women bringing career, family, health and ambition into one plan.
Consult with Latifa at Aurora
05About
I’ve never seen them as separate ventures.
Money, health, learning and work are not separate parts of a life. They move each other constantly. Someone’s finances affect their health, their health affects their work, and their work affects the time they have left to learn anything at all. We treat them as four separate departments, then wonder why fixing one never quite holds.
Most people are doing well in one area and quietly paying for it somewhere else. That gap is where I build.
More about Latifa06The crossing
MONEY · PROPERTY · WORK
HEALTH · MIND · REST
YOU ARE HERE
Nothing breaks in the middle of a line. It breaks where they cross.
07On stage
Ninety seconds.
Stages
Dubai Business Women Council
Sharjah Business Women Council
Abu Dhabi Department of Community Development
Hamah Program
Al-Nahda Women’s Association
Umm Al-Mu’minin Society, Ajman
DTEC
Sandooq Al Watan
CAFU
08Press
Where I’ve been written about.
The Fintech Times, ENBD
“One small investment at a time: Baytukum facilitating entry into real estate investing.”
2023
Mashable Middle East
“Latifa Bin Haider: empowering women through finance and real estate.”
2024
Khaleej Times
“UAE crowdfunding savings platform launched based on jamiya system.”
2022
AGBI
“Empowering more Emirati women to invest in real estate.”
2022
Entrepreneur Middle East
“Baytukum, company profile.”
2024
Al Bayan, Arabic
“Real-estate feature.”
2025
All press
If you’d like Latifa in the room.
Tell us the room, the date and what you have in mind. The office reads every enquiry and replies within five working days, whether or not the answer is yes.
Work with LatifaA letter, when there is something to say.
Reserved block. Switch on when the list is ready.